Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com

C. J. Carmona, S. Ramírez-Gallego, F. Torres, E. Bernal, M. J. del Jesus, S.r García

2012

Abstract

Subgroup discovery is a descriptive data mining technique whose main objective is the search for partial relations with unusual statistical characteristics with respect to a property of interest. In this paper, we present the application of a subgroup discovery technique in a users history data set associated to an e-commerce website called www.OrOliveSur.com which is related to sales of extra virgin olive oil and iberian products from Spain. The unusual knowledge is extracted using NMEEF-SD algorithm which is one of the most representative algorithm in this task throughout the literature. In order to apply this algorithm, information of website such as browser, source, keywords and so on is extracted through Google Analytics toolkit. Results obtained are discussed to provide advices and improve the design of the website.

Paper Citation

in Harvard Style

Carmona C., Ramírez-Gallego S., Torres F., Bernal E., J. del Jesus M. and García S. (2012). Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com . In Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8565-11-2, pages 239-244. DOI: 10.5220/0003982302390244

in Bibtex Style

@conference{iceis12,
author={C. J. Carmona and S. Ramírez-Gallego and F. Torres and E. Bernal and M. J. del Jesus and S.r García},
title={Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com},
booktitle={Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2012},
pages={239-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003982302390244},
isbn={978-989-8565-11-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com
SN - 978-989-8565-11-2
AU - Carmona C.
AU - Ramírez-Gallego S.
AU - Torres F.
AU - Bernal E.
AU - J. del Jesus M.
AU - García S.
PY - 2012
SP - 239
EP - 244
DO - 10.5220/0003982302390244