PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance?

Stephen Sobol

2006

Abstract

This paper examines applications of personalization in interactive systems and seeks to map success in this area into a general theory of database and narrative. It is argued that conventions of human communication established well before the digital age play a large part in determining user responses to personalization. The analysis offers a logic to help determine when to apply personalization. The results of an experiment to detect personalization effects are reported which provide evidence of the value of personalization.

Paper Citation

in Harvard Style

Sobol S. (2006). PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance? . In Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 5: ICEIS, ISBN 978-972-8865-45-0, pages 139-142. DOI: 10.5220/0002497301390142

in Bibtex Style

@conference{iceis06,
author={Stephen Sobol},
title={PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance?},
booktitle={Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 5: ICEIS,},
year={2006},
pages={139-142},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002497301390142},
isbn={978-972-8865-45-0},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Eighth International Conference on Enterprise Information Systems - Volume 5: ICEIS,
TI - PERSONALIZATION IN INTERACTIVE SYSTEMS - The Generation of Compliance?
SN - 978-972-8865-45-0
AU - Sobol S.
PY - 2006
SP - 139
EP - 142
DO - 10.5220/0002497301390142