Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y

Glauce Borges, Thaissa Ribeiro, Cristiano Maciel, Patricia Cristiane de Souza

2013

Abstract

The abundance of personal data exchanged through social networks has caused internet users to unintentionally expose themselves to others, which may lead to unpleasant consequences. This statement fuels the debate on user privacy in social networks. In this context, the present study seeks to investigate how Generations X and Y distinctly employ privacy controls on Facebook by evaluating user interaction by means of usability testing. In general, the study showed that users of both generations found it difficult to use privacy configurations of Facebook, mainly due to usability issues. However, Generation X users displayed less ability handling these features and, furthermore, were less concerned with privacy of their shared data. Tests suggest that few users are familiar with all the resources available in privacy tools currently offered by Facebook. Some redesign solutions were discussed that seek to mitigate problems and thus contribute to more accessible and user-friendly features for both generations.

Paper Citation

in Harvard Style

Borges G., Ribeiro T., Maciel C. and Cristiane de Souza P. (2013). Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y . In Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS, ISBN 978-989-8565-61-7, pages 179-186. DOI: 10.5220/0004570201790186

in Bibtex Style

@conference{iceis13,
author={Glauce Borges and Thaissa Ribeiro and Cristiano Maciel and Patricia Cristiane de Souza},
title={Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y},
booktitle={Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS,},
year={2013},
pages={179-186},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004570201790186},
isbn={978-989-8565-61-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 3: ICEIS,
TI - Who Is This Guy Who Liked My Picture? - Privacy Control Mechanisms on Facebook for Generations X and Y
SN - 978-989-8565-61-7
AU - Borges G.
AU - Ribeiro T.
AU - Maciel C.
AU - Cristiane de Souza P.
PY - 2013
SP - 179
EP - 186
DO - 10.5220/0004570201790186