A RECOMMENDATION BASED FRAMEWORK FOR ONLINE PRODUCT CONFIGURATION

Nikos Karacapilidis, Thomas Leckner

2004

Abstract

Adopting a mass customization strategy, enterprises often enable customers to specify their individual product wishes by using web based configurator tools. With such tools, customers can interactively and virtually create their own instance of a product. However, customers are not usually supported in a comprehensive way during the configuration process, thus facing problems such as complexity, uncertainty, and lack of knowledge. To address the above issue, this paper presents a framework that aids customers in selecting and specifying individualized products by exploiting recommendations. Having first focused on the characteristics of configurator tools and the principles of model-based configuration, we then introduce the concept of masks for product models. The main contribution of this paper is the proposal of an integrated approach for supporting model-based product configurator tools by similarity-based recommendations. Our approach in providing recommendations has been based on the widely accepted theory of Fuzzy Sets and its associated concept of similarity measures, while recommendations provided are based on the processes of stereotype definitions and dynamic customer clustering.

Paper Citation

in Harvard Style

Karacapilidis N. and Leckner T. (2004). A RECOMMENDATION BASED FRAMEWORK FOR ONLINE PRODUCT CONFIGURATION . In Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 972-8865-00-7, pages 303-308. DOI: 10.5220/0002643203030308

in Bibtex Style

@conference{iceis04,
author={Nikos Karacapilidis and Thomas Leckner},
title={A RECOMMENDATION BASED FRAMEWORK FOR ONLINE PRODUCT CONFIGURATION},
booktitle={Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2004},
pages={303-308},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002643203030308},
isbn={972-8865-00-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - A RECOMMENDATION BASED FRAMEWORK FOR ONLINE PRODUCT CONFIGURATION
SN - 972-8865-00-7
AU - Karacapilidis N.
AU - Leckner T.
PY - 2004
SP - 303
EP - 308
DO - 10.5220/0002643203030308