SUBJECTIVE PREFERENCES IN FINANCIAL PRODUCTS

Emili Vizuete Luciano, Anna Mª Gil Lafuente

2008

Abstract

When the decision maker invests in the banking organizations, he is faced with the need to choose between apparently different products. The financial advisers have to offer an agile and well-qualified service to be able to continue counting on the confidence of their customers and to increase their results consequently. In this paper, presents a further step in justifying such evalutation. Results from the proposed approach present a better undestanding of each system to decision makers for evaluating justification issues which sometimes cannot be defined.

Paper Citation

in Harvard Style

Vizuete Luciano E. and Mª Gil Lafuente A. (2008). SUBJECTIVE PREFERENCES IN FINANCIAL PRODUCTS . In Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-989-8111-37-1, pages 407-410. DOI: 10.5220/0001676904070410

in Bibtex Style

@conference{iceis08,
author={Emili Vizuete Luciano and Anna Mª Gil Lafuente},
title={SUBJECTIVE PREFERENCES IN FINANCIAL PRODUCTS},
booktitle={Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2008},
pages={407-410},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001676904070410},
isbn={978-989-8111-37-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - SUBJECTIVE PREFERENCES IN FINANCIAL PRODUCTS
SN - 978-989-8111-37-1
AU - Vizuete Luciano E.
AU - Mª Gil Lafuente A.
PY - 2008
SP - 407
EP - 410
DO - 10.5220/0001676904070410