CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing

Anna Karen Schmitz, Thomas Mandl, Christa Womser-Hacker

2008

Abstract

Measuring the performance of a user with a web site reveals that the culture of a user is an important factor. A test of Taiwanese and German students resulted in various significant differences in effectiveness, efficiency and satisfaction. Task design and results of the experiment are presented. Human-computer interaction can be evaluated by different means. The paper discusses how methods need to be interpreted in international user test settings. For example, time might not be a valid measure in long-term oriented cultures for all interaction tasks.

Paper Citation

in Harvard Style

Karen Schmitz A., Mandl T. and Womser-Hacker C. (2008). CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing . In Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 5: ICEIS, ISBN 978-989-8111-40-1, pages 62-69. DOI: 10.5220/0001700200620069

in Bibtex Style

@conference{iceis08,
author={Anna Karen Schmitz and Thomas Mandl and Christa Womser-Hacker},
title={CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing},
booktitle={Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 5: ICEIS,},
year={2008},
pages={62-69},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001700200620069},
isbn={978-989-8111-40-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 5: ICEIS,
TI - CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing
SN - 978-989-8111-40-1
AU - Karen Schmitz A.
AU - Mandl T.
AU - Womser-Hacker C.
PY - 2008
SP - 62
EP - 69
DO - 10.5220/0001700200620069