KNOWLEDGE-BASED SALES ADVISORY: EXPERIENCES AND FUTURE DIRECTIONS

Dietmar Jannach, Markus Zanker

2006

Abstract

This paper summarizes our experiences gained from several industrial advisory applications that were devel- oped with the knowledge-based ADVISOR SUITE framework over the last years and gives an outlook on future extensions of the presented system. In the ‘experiences’ section of the paper, we first address aspects related to the development of such appli- cations, such as knowledge engineering, software maintenance, or testing. In addition, we describe the main requirements for such an advisory application to be perceived as an intelligent, value-adding service by the end users and finally summarize the results of an industrial study on how advisory applications are able to influence the buying behavior of online shoppers. The second part of the paper discusses current and future extensions of our system. The main lines of research addressed in this section are ‘Extended debugging support’, ‘Automated extraction of product data from web sources’, ‘Log mining and advanced data analysis’, and ‘Community-adapted advisory systems’.

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Paper Citation


in Harvard Style

Jannach D. and Zanker M. (2006). KNOWLEDGE-BASED SALES ADVISORY: EXPERIENCES AND FUTURE DIRECTIONS . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2006) ISBN 978-972-8865-62-7, pages 200-208. DOI: 10.5220/0001427802000208


in Bibtex Style

@conference{ice-b06,
author={Dietmar Jannach and Markus Zanker},
title={KNOWLEDGE-BASED SALES ADVISORY: EXPERIENCES AND FUTURE DIRECTIONS},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2006)},
year={2006},
pages={200-208},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001427802000208},
isbn={978-972-8865-62-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2006)
TI - KNOWLEDGE-BASED SALES ADVISORY: EXPERIENCES AND FUTURE DIRECTIONS
SN - 978-972-8865-62-7
AU - Jannach D.
AU - Zanker M.
PY - 2006
SP - 200
EP - 208
DO - 10.5220/0001427802000208