the efficiency and influence of financial analysis,
and then provide strong support for managers to
make scientific decisions.
2 IMPACT ON ENTERPRISE
FINANCIAL ANALYSIS IN THE
ERA OF GREAT WISDOM
PROPELLING CLOUDS
2.1 Limitations of Current Enterprise
Financial Analysis
2.1.1
Limitations of Data Sources
Enterprise financial analysis is based on enterprise
financial report information, internal accounting
report information and other related information.
This kind of information has three specific forms.
The first is the most original paper file data. The
second is the data recorded by accountants in
Internet memory, and the third is the logical
structure that can be inferred between these data,
which are also a special type of data. (Hu 2018) The
above three types of data are all structured data.
Although they come from a high degree of
reliability within the enterprise, the number of data
is very small, and most of these data are historical
data, which is of little reference value to the present.
In this case, the first step of financial analysis cannot
effectively obtain the source of data, so it is difficult
to continue the effective evaluation and reasoning.
Moreover, based on the asymmetry of information,
enterprises will appear adverse selection and moral
hazard. It is difficult for enterprises to master the
data information of other competitors in the same
industry, and it is difficult to obtain valuable
resources for enterprises themselves in public
limited data. Therefore, the limitation of data
sources has become one of the obstacles to financial
analysis.
2.1.2 Limitations of Professional
Thinking
For the managers of most enterprises, it is their
vision to maximize shareholder wealth. Therefore,
most of them only pay attention to the indicators of
operating income and operating profit, while
ignoring the importance of financial analysis for
enterprise development. For small-scale or growing
enterprise financial workers, Financial analysis of
the enterprise is carried out by relying solely on a
few financial statements and limited internal data,
and the conclusions are reported to managers. Thus,
the analysis made when the enterprise financial
personnel do not fully grasp the specific financial
situation of the enterprise may have relatively large
errors with the actual situation. Such financial
analysis has no reference value for enterprises. With
the further development of enterprises and the
gradual maturity, the market has higher and higher
requirements for enterprises, and the requirements of
enterprises for internal financial analysts should also
be improved. For the traditional financial personnel,
it is difficult to continue to carry out effective
financial analysis and put forward constructive
suggestions or solutions for enterprises if they only
master the basic knowledge they have
learned before,
so they are self-contained and no longer further
study and improve. Therefore, breaking the
limitation of professional thinking is also an
important means for the survival and development
of enterprises in the era of Great Wisdom Propelling
Clouds.
2.2 Opportunities and Challenges
Brought to the Financial Analysis
of Enterprises in the Era of Great
Wisdom Propelling Clouds
2.2.1 The Arrival of the Era of Great
Wisdom Propelling Clouds Can
Bring New Opportunities for
Enterprise Financial Analysis
As mentioned above, the traditional financial
analysis of enterprises is mostly based on internal
data such as financial statements. These data are
mostly static structural historical data, which have
low reference value for financial analysis of
enterprises. Therefore, the limitations of data
sources are a major constraint for financial analysis
of enterprises. However, with the advent of the era
of Great Wisdom Propelling Clouds, the use of big
data, the Internet, the Internet of Things, cloud
computing and other means can accurately and
quickly mine and capture more effective dynamic
data, which greatly improves the accuracy and
availability of data, and has more reference
significance and use value for evaluating various
financial indicators of enterprises. Of course, for the
operation of intelligent cloud computing, the
requirements for financial workers are also
increasing. Therefore, the status of financial analysis
in the financial management of enterprises is also
increasing, and financial workers are increasingly