nomination prevail, there are quite a lot of intuitive
metaphorical transfers.
From the typology proposed by G.Lakoff and M.
Johnson (Lakoff, 1980), the orientational metaphors,
such as to feel up/down, were includes to our
classification of metaphors as the simplest and most
obvious. By the way, orientational metaphors can be
supplemented with the following mechanism: “being
important is always good, being unimportant is bad”.
For example, all metaphors with a component head
can illustrate this mechanism.Thus, if we refer to a
part of an object as head, be it the top or the
beginning, it will always be the important part of it.
For example, in metaphor the head of a table “head”
is any place at the table that the owner considers the
most important: it can be either the end of the table or
its center.
The first group of basic intuitive metaphors also
includes synesthetic metaphors, such as a green old
age (happy age), yellow silence, green envy, humid
green, pale sound, bitter tone, low sound, bright
sound, sweet sounds, cold / warm light, light
creaking, heavy hum, etc. Synesthetic metaphors
based on the level of tactility are quite common. It is
obvious that hugs or any physical closeness can create
a feeling of warmth or cold: a warm / cold friendship
or handshake. These metaphors, although of linguo-
cultural nature, are usually perceived without much
effort and cognitive dissonance.
The first group of basic intuitive metaphors also
includes synesthetic metaphors, such as a green old
age (happy), yellow silence, green envy, humid green,
pale sound, bitter tone, low sound, bright sound,
sweet sounds, cold / warm light, light creaking, heavy
hum, etc. These metaphors, although they are of a
linguo-cultural nature, are usually perceived without
much difficulty and cognitive dissonance for
individuals with imagination.
From around the age of four, children display an
ability to transfer metaphorical meanings from one
modality to another (Marks, 1966). In this respect,
metaphor is classed as the earliest cognitive function
that directly affects language acquisition. As for
synesthesia, color synesthetic metaphors also come
from childhood.
The first class of metaphors also includes
numerous anthropomorphic metaphors. They are
usually not difficult for comprehension either.
Anthropomorphism serves as an umbrella term for
such phenomena as animism (personification),
animatism (personification with endowing inanimate
objects or animals with human emotions and abilities):
a devouring prairie; Notre’Dame squats in the dusk;
Mother Nature blushes before disrobing, etc.
As is demonstrated in our studies (Pesina, 2021),
the vector of anthropomorphism is bidirectional. We
distinguish centrifugal-nominative and centripetal-
nominative anthropomorphism. The first is focused
on likening the surrounding objects and phenomena
to the structure and functioning of one's own body.
The second one is focused on the reverse process: the
nomination of personal properties like character,
appearance, etc., on the analogy of the appearance
and qualitative characteristics of the surrounding
objects and phenomena.
We use basic intuitive metaphors so often that we
don't even notice that they are figurative meanings
that imply overthinking. Their decoding involves a
crystallized type of intelligence that involves
reasoning (usually verbal) based on the prior
knowledge and the ability to infer secondary
relational abstractions by applying previously
comprehended primary abstractions.
In contrast to the crystallized type of intelligence,
flexible intelligence (also mobile or fluid) includes
reasoning (often non-verbal) about new problems.
Flexible intelligence is able to “produce” knowledge
different from the existing one, solve new problems.
It is associated with the acquired critical skills as
understanding, interpretation and learning (Cattel,
1971).
In the understanding of the next type of
metaphorical rethinking, which we called “leveled
expanded associative non-trivial metaphors”, both
these forms of intelligence are involved.
So the second class of metaphorical meanings
includes extended associative non-trivial metaphors,
which, unlike intuitive ones, require the activation of
voluntary attention. They assume a significant
distance between the source and target domains.
These are expanded non-trivial metaphors. They are
fresh and often perceived as a shock of recognition,
since they contain a paradox, a search for similarities
in dissimilar objects. To decipher extended
associative non-trivial metaphors, an individual needs
several interconnected cognitive processes. It is
necessary due to the high density of embedded
information.
When creating such levelled metaphors, several or
at least two initially poorly correlated domains can be
used. From them a single domain is subsequently
constructed. If the cognitive dissonance arising from
the perception of associative non-trivial metaphors or
the delay in decoding information is critical, then
understanding does not occur.
This class of metaphors includes structural,
ontological and polymodal (multimodal) metaphors,
for the understanding of which at least two semiotic