enterprises, according to the needs of enterprise 
development 
Trend and characteristics of employees, and 
establish a scientific and reasonable training system. 
Hire relevant legal, psychological and economic 
experts to train internal personnel of the enterprise, 
improve team spirit and innovative thinking, 
stimulate employees' innovation ability, cultivate 
employees' recognition of corporate culture and 
enhance the core competitiveness of the enterprise. 
2.5  Strengthen Performance Appraisal 
and Improve Employee Relations 
At present, the traditional performance evaluation 
methods of logistics enterprises are changed, efforts 
are made to build an organic win-win ecosystem, 
implement the human capital partnership, decompose 
the company's strategic objectives, allocate employee 
evaluation indicators, adopt different evaluation 
methods for different types of employees, and the 
performance evaluation cycle is combined in various 
forms. The evaluation results are related to the 
changes of employees' positions Salary and benefits 
are related “In the era of Internet plus, the 
construction of logistics staff's relationship needs to 
be improved so as to adapt to the development of the 
new generation of employees. The new generation of 
employees need to create an open and free innovation 
environment. Therefore, enterprise human resource 
management should pay attention to personalized and 
emotion oriented incentives, build a fair and 
transparent benefit sharing mechanism, and 
strengthen employees' sense of corporate 
responsibility. Change the original 
Communication methods, enhance the 
communication between employees and 
management, and adopt the modern management 
mode of two-way interaction and the integration of 
communication and implementation. 
Build a multi-level incentive mechanism. 
According to Maslow's demand theory, people's 
demand is hierarchical, from low-level material 
demand to high-level self realization. Employees' 
demand for material incentive and spiritual incentive 
varies greatly at different post levels. Modern 
logistics enterprises have the characteristics of labor-
intensive, technology intensive and knowledge 
intensive. Specifically, there are great differences in 
the educational background and skill structure of 
employees at different levels. At present, for most 
small and medium-sized logistics enterprises, there 
are only a small number of operation management 
and technical employees, but more operators with 
rich skills and work experience but low education and 
knowledge level. Therefore, it is necessary to build 
hierarchical performance appraisal standards and 
corresponding incentive mechanism. 
Using a variety of non-material incentive means, 
non-material incentive means that logistics 
enterprises should adopt ways other than material 
salary to motivate employees. The logistics industry 
has high work intensity and great mental pressure on 
employees. Logistics enterprises should manage 
employees at different levels according to employees' 
ability, combined with employees' salary 
expectations, self-development planning, enterprise 
development objectives and other indicators, and 
make full use of non-material incentives such as paid 
vacation, career development, work incentive, 
training incentive and honor incentive. Especially the 
post-90s employees have the requirements and desire 
to participate in management. They should strengthen 
their emotional communication, enrich the work 
content without adding additional work, and 
stimulate employees to have a sense of work 
achievement in challenging work. 
Logistics enterprises should be people-oriented 
and pay attention to employees' career planning. In 
the era of smart logistics, if enterprises want to retain 
talents, it is very important for enterprises to meet the 
space for employees' career development. Employee 
career development planning system is an important 
part of employees' spiritual salary. Enterprises should 
establish employees' career development goals 
according to enterprise needs and in combination 
with employees' self-development planning. 
Enterprises should formulate personalized career 
plans for employees according to their professional 
abilities, professional interests and business needs. 
Give full play to the function of corporate culture 
and encourage employees. Corporate culture 
incentive is the highest level incentive mode of 
human resources incentive. Corporate culture 
incentive is a psychological contract between 
organizations and employees. Employees' 
recognition of corporate culture may promote 
employees to make selfless dedication and work hard. 
In the era of smart logistics, employees of logistics 
enterprises not only need material salary, but also 
need reasonable and fair return, but also need the care 
and respect of enterprises for employees. Enterprises 
should establish a learning and open corporate culture 
atmosphere, through the publicity and construction of 
logistics enterprise culture awareness, system and 
behavior, Let employees form an image of the best 
employer brand for the enterprise, and make 
employees identify with the corporate culture from