Research on the Coupling Coordination Effect of Green Agriculture
Development Level and Rural Tourism in Sichuan and Chongqing
Based on SPSS
Fuyan Hong
1,a
and Qihao Wan
2,*
1
The Administrative Management, Harbin University of Commerce, Harbin, China
2
No. 1 Xuehai Street, Songbei District, Harbin City, Heilongjiang Province Public Management,
Harbin University of Commerce, Harbin, China
Keywords:
Sichuan-Chongqing Region, Green Agriculture, Rural Tourism, Coupling Coordination.
Abstract: This paper uses SPSS software and computer system technology to calculate, modify and analyze
the data on the development level of green agriculture, the development level of rural tourism, and
the degree of coupling and coordination between the two in 15 districts and counties in Sichuan
and Chongqing. Integration, the research shows that
the coupling and coordinated development
between the two industries in Sichuan Province are significantly higher than that in Chongqing,
which is related to Chongqing's local physical and geographical environment. The research con-
clusion has particular value for the coordinated development mode and method of green agricul-
ture and rural tourism in the Sichuan-Chongqing region. Based on these conclusions, corre-
sponding recommendations are given.
1 INTRODUCTION
Developing an ecological economy based on re-
sources and the environment is a meaningful way to
revitalize the countryside. Rural tourism combines
the five parts of ecology, industry, humanities, cul-
ture, and organization. It is also an important starting
point for the rural revitalization strategy and an in-
evitable choice to achieve shared prosperity. The
integrated development of green agriculture and rural
tourism can tap agricultural resources, improve the
ecological environment, bring more traditional cul-
ture and folk customs back into focus, and speed up
the process of urbanization. (Qiu, 2022) Since 2019,
the rapid and high-quality development of rural
tourism has been affected by the epidemic, but it has
also provided markets and opportunities for domestic
rural tourism. The rapid spread of foreign epidemics
and the epidemic policies of foreign governments
forced tourists to change: from foreign tourism to
domestic tourism, from inter-provincial and in-
ter-regional tourism to intra-provincial and in-
tra-regional tourism; the time had to be postponed.
By the end of 2020, Chongqing will have 29 nation-
al-level key demonstration areas for leisure agricul-
ture and rural tourism. The coordination of green
agriculture and rural tourism is related to the local
implementation of the rural revitalization strategy.
In this paper, the entropy method is used to
measure the development level of green agriculture
and tourism in the Sichuan-Chongqing region. The
SPSS software is used to carry out mathematical
modeling and visual display through computer
technology. The joint development of the tourism
industry and its analysis have specific research value
for the integrated development of agriculture and
tourism in Sichuan and Chongqing and the promotion
of rural revitalization.
2 THEORETICAL MECHANISM
OF THE COUPLING AND
COORDINATION OF GREEN
AGRICULTURE AND RURAL
TOURISM
As a new development concept, green agriculture has
gained popularity recently, which is also an essential
step in the rural revitalization strategy. The green
transformation and upgrading of agriculture provide
Hong, F. and Wan, Q.
Research on the Coupling Coordination Effect of Green Agriculture Development Level and Rural Tourism in Sichuan and Chongqing Based on SPSS.
DOI: 10.5220/0011741000003607
In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2022), pages 475-478
ISBN: 978-989-758-620-0
Copyright
c
2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)
475
places, resources, and personnel for developing the
rural tourism industry. Rural tourism can provide new
platforms and opportunities to stimulate green agri-
culture to generate more significant economic bene-
fits. (Li, 2021) Therefore, it is necessary to under-
stand the relationship between the two interdepend-
ence.
3 DATA SOURCES AND
RESEARCH METHODS
3.1
Data Sources
This paper selects 15 typical districts and counties in
Sichuan and Chongqing, such as Chengkou County,
Pingwu County, etc., through the data on their green
agricultural and rural tourism development levels and
uses SPSS software to optimize the data in terms of
computer system technology, research and analyze
the coupling degree, coupling coordination degree,
and the integration and development relationship
between the two. The data comes from China Statis-
tical Yearbook, China Environmental Statistical
Yearbook, China Tourism Statistical Yearbook, and
statistical reports from regional governments.
3.2 Research Methods
3.2.1 Development Level Index
The data in the Sichuan-Chongqing area is optimized
by the range method, the optimized data is calculated
by the entropy method on SPSS using computer
technology, and finally, the development level index
is obtained. (Zheng, 2001)
3.2.2 Coupling Coordination Degree Model
The degree of coupling refers to the degree of inter-
dependence between subjects, and the degree of
coordination refers to the degree of fusion between
subjects. Based on the former, this paper builds a
model with the help of computer technology and
software SPSS as follows:
D
√
C ∙T
C 2 ∙
（U
∙U
）
（U
U
）
T a ∙U
b ∙U
𝑈
: Development level of green agriculture
𝑈
: Development level of rural tourism
D: The degree of coupling and coordination be-
tween the development level of green agriculture and
the development level of rural tourism
C: The coupling degree between the development
level of green agriculture and the development level
of rural tourism
T: Coordination index of green agriculture de-
velopment level and rural tourism development level
a, b: 0.5 (both have the same effect)
3.2.3 Grade Division
According to the former's research on coupling co-
ordination degree, its level is divided, as shown in the
following table:
Table 1: Classification standard of coupling coordination degree [self-painted].
No. Coordination De
g
ree Coordination Level
1 0.00-0.09 Extremely out of balance
2 0.10-0.19 Severely disordered
3 0.20-0.29 Moderate Dissonance
4 0.30-0.39 Mild Dissonance
5 0.40-0.49 Nearly out of balance
6 0.50-0.59 Barely coordinated
7 0.60-0.69 Primary Coordination
8 0.70-0.79 Ultimate Coordination
9 0.80-0.89 Well coordinated
10 0.90-1.00 High-Quality Coordination
ICPDI 2022 - International Conference on Public Management, Digital Economy and Internet Technology
476
Table 2: Coupling degree and coupling coordination degree in the Sichuan-Chongqing region [self-painted].
Area
Yea
r
C and D 2013 2014 2015 2016 2017 2018 2019
Chongqing
(5 districts and counties)
C 0.511 0.775 0.907 0.941 0.914 0.93 0.931
D 0.191 0.258 0.336 0.373 0.432 0.494 0.546
Sichuan
(10 districts and counties)
C 0.999 0.993 0.986 0.965 0.996 1 1
D 0.66 0.679 0.743 0.792 0.901 0.954 0.995
4 COUPLING COORDINATION
EFFECT OF GREEN
AGRICULTURE AND RURAL
TOURISM IN SICHUAN AND
CHONGQING
Using SPSS software to analyze the coupling coor-
dination degree of the optimized data, the following
table is obtained.
From 2013 to 2019, the degree of coupling and
coordination in the Sichuan-Chongqing region has
steadily grown, showing that green agriculture and
rural tourism have shown a well coordinated devel-
opment trend. It is not difficult to see from the above
table that from the data of coupling degree alone, 12
values are greater than 0.8, showing a high level of
coupling, but among the values of coupling coordi-
nation degree, only 3 data are higher than 0.9,
showing a high-quality coordination state; 2 data
greater than 0.7, showing the ultimate coordination
state. The above results show that in the early stage,
due to imperfect policies in various aspects, and the
need for time to improve various infrastructure and
service quality after capital investment, the coupling
coordination degree was low; in the later stage, the
coupling and coordinated development of green
agriculture and rural tourism gradually showed high
quality.
5 RESEARCH CONCLUSIONS
AND POLICY
RECOMMENDATIONS
5.1 Research Conclusions
Combining the 15 districts mentioned above and
counties in the Sichuan-Chongqing region, the cou-
pling degree of green agriculture development, the
coupling degree of rural tourism development, and
the level of coupling and coordinated development
between the two can be seen: The coupling and co-
ordinated development between the two industries in
Sichuan Province are significantly higher than that in
Chongqing, which is related to the local physical and
geographical environment of Chongqing.
5.2 Policy Recommendations
5.2.1 Precise Policy Implementation
Based on the above results, the development level of
green agriculture and rural tourism in Chongqing is
relatively low. Because of the unique geographical
environment of Chongqing, the mountainous area has
more arable land and less area. It is necessary to
prescribe the right medicine and focus on improving
the innovative technology of green agriculture, (Liu,
2014) improve the infrastructure of its surrounding
environment, promote the development of green
agriculture through the development of rural tourism,
and use this to improve the quality of farmers, im-
prove the service quality of rural tourism, do an
excellent job in the introduction of high-quality tal-
ents and ensure publicity.
5.2.2 Digital Development
Under the background of big data, it is necessary to
use computing system technology to integrate and
analyze the data of green agricultural innovation
process, results, and rural tourism, solve problems in
time after finding problems and make up for the
inadequacy of policy formulation and the problematic
implementation in the implementation process—pain
points. Big data platforms, such as Weibo,
Xiaohongshu, do good publicity in the early stage,
increase publicity efforts, and form a unique local
brand and reputation. (Zhou, 2021)
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