Research on Smart Hotel Management from the Perspective of
“Internet+”
Ran Zhao
*
and Zhaohui Shan
Tianjin Maritime College, No.8, Yashen Road, Jinnan District, Tianjin, 30035, China
Keywords: Smart Hotel Hospitality, Construction Strategy, Internet+.
Abstract: This paper proposes a strategy of constructing a smart hotel hospitality system under the background of
"Internet+", especially along with the sustained and rapid growth of tourism industry as well as the artificial
intelligence. This paper systematically analyzes the implementation details and upgrading scheme of smart
hotel construction, and puts forward the ways to improve the "intelligent" service, so as to provide reference
for the further development of smart hotel.
1 INTRODUCTION
1.1 The Context of "Internet+"
"Internet+"fully exerts the optimization and
integration of the Internet in the allocation of
production factors, integrates the innovative
achievements of the Internet into all sectors of the
economy and society, and promotes the innovation
and productivity of the real economy, forming a
wider new form of economic development based on
the Internet infrastructure and tools. Its essence is
the data and online operation of traditional
businesses (China Economic Times 2014).
1.2 The Development of Smart Hotels
in the Context of "Internet+"
With the progress of technology and the popularity
of Internet, especially mobile Internet, the
construction of smart hotel has undergone a
qualitative change. The development trend of the
concept of smart hotel has changed from intelligent
equipment to intelligent “thinking”. In this era, in
addition to intelligent equipment, smart hotels are
more attentive to accurate customer marketing,
decentralized management, and the depth and
viscosity of personalized customer experience
(Dong 2018). The following figure displays the
integration of the three spheres:
Figure 1: The integration of the targeted three dimensions.
Zhao, R. and Shan, Z.
Research on Smart Hotel Management from the Perspective of â
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DOI: 10.5220/0011768600003607
In Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2022), pages 831-834
ISBN: 978-989-758-620-0
Copyright
c
2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)
831
2 CHANGES IN THE HOTEL
INDUSTRY STRUCTURE IN
THE CONTEXT OF
"INTERNET+"
The rapid development of the Internet has
reconstructed China's hotel industry, which is mainly
reflected in the following three aspects.
Firstly, consumers’ behavior and demand have
changed dramatically. The post-85's and post-90's
rise have gradually become the most powerful
consumers in this era. They are free individuals,
personalized and self-centered. They define their
own community and requirements. From their
perspective, personalized, convenient and social
media become the core elements (Liu 2011).
Secondly, technological progress brings about
industrial restructuring. The Internet has gradually
completed the transition from instrumentalization to
platformization. The Internet has gradually become
an inseparable link with life, and the era of
interconnection of all things is coming. In this era,
Internet technology has become an indispensable
factor in the daily operation of hotels. Internet
technology is gradually integrating, changing and
supporting the hotel's external marketing,
engineering management, customer service,
business management and other aspects. The
organizational structure, supply and demand
relationship and business environment of the hotel
industry are undergoing subtle changes.
Thirdly, the hotel industry is stepping into a new
era - the era of 3.0 marked by the ecosphere.
Whether from the perspective of the development of
social consumption demand or from that of
technological progress promoting industrial change,
the hotel industry is experiencing an unprecedented
transformation. Over the past 30 years of reform and
opening up, China's hotel industry has been
booming for more than three decades (Maidian.com
2022). The hotel industry has experienced a great
change from the guest room model to the star hotel
model which has greatly promoted the
standardization advancement of China's hotel
industry in the past 30 years. However, with the
surging tide of Internet, the management mode of
overseas star hotels has been proceeding more
slowly, especially after the technology iteration and
the change of consumer demand in 2010 (Xue 2014).
Comparatively, China's hotel industry has gradually
initiated a new mode to meet China's consumer
demand -- the ecosphere mode represented by the
development of mid-range theme hotels.
3 IMPLEMENTATION OF
SMART HOTEL
CONSTRUCTION
3.1 Construction of Conventional
Facilities
Smart hotel can provide personalized services for
guests because of the introduction of many advanced
technologies. The realization of these technologies is
inseparable from the construction of conventional
facilities. The smart hotel needs to establish
information perception and transmission platform,
data management and service platform, and
information sharing and service platform (Ali
Research Institute 2015).
3.2 Intelligent System Construction
Intelligent system is the core system of smart hotel,
including functional parking system, self check-in
and check-out system, intelligent elevator system,
intelligent monitoring system, intelligent
information terminal system and intelligent control
system.
Figure 2: Ecosphere mode represented by the development of mid-range theme hotels.
Hotel 1.0 Era
Manual
management
Hotel 2.0 era
Manual
management
system
manage
ment
Hotel 3.0 era
Internet+ social
interaction
individualization
ICPDI 2022 - International Conference on Public Management, Digital Economy and Internet Technology
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Table 1: The construction details of the conventional facilities of smart hotel in the context of “Internet+”.
Construction content Specific description
1
Network and
communication
system
a. Network. The hotel should realize the wireless broadband network coverage, have
the means of anti-virus and Trojan horse, realize the online behavior monitoring
function and online log recording function, so as to give an alarm to sensitive
information.
b. Mobile communication. 5G signal full coverage, mobile phone voice and data
communication are smooth.
c. Fixed line telephone. The hotel's fixed telephone exchange should be connected to
SIP terminal, which can initiate calls from computers and tablets. Provide video phone,
fax service, and publicize hotel rescue call, consultation call, complaint call, etc.
2
Radio and television
s
y
stem
The TV set in the guest room provides a suitable number of Chinese and foreign
p
ro
g
rams, with video on-demand function, e
q
ui
pp
ed with cable and satellite TV.
3 conference facilities
a. Having the functions of light partition control, brightness adjustment, sound
insulation, simultaneous interpretation, etc.
b. With conference voting, rostrum control system.
c. Having the function of teleconference and multimedia speech system.
d. With remote conference system.
e. With automatic conference check-in system.
f. Having conference statistics system.
4 Website services
The hotel should build an official website with independent international and domestic
domain names, provide multilingual information services, provide mobile WAP
website and apps, and provide 24-hour online consultation, reservation and payment
services.
5 Digital virtual Hotel
The hotel should use virtual reality technology, three-dimensional modeling and
simulation technology, panoramic photos or video technology to establish digital
virtual hotel, realize virtual roaming, and release relevant functions on the hotel
website, touch screen and functional mobile
p
hone.
Table 2: The construction details of intelligent system of smart hotel in the context of “Internet+”.
Construction content
Specific description
1
Intelligent parking
management system
Provide smart card timing, billing or video license plate recognition billing services;
Provide electronic car search, positioning and guidance services. The intelligent
control system of parking lot takes the non-contact IC card integrated with the user's
personal information as the certificate for vehicles to enter and leave the parking lot,
monitors the vehicles in and out of the parking lot in real time with the advanced
image contrast function, and manages the vehicle information with stable
communication technology and powerful database management software.
2
Self check-in and
check-out system
Provide remote registration service, or build self-service card registration and
check-out system in the hotel. When guests enter the hotel, choose to register and
provide ID card and other valid documents. After verification by the system, they
enter the optional room module. After selecting the room, the system prompts the
guests to pay the deposit.The guest will return the room card, and the system will
automatically settle the account and print the invoice and bill.
3
Intelligent elevator
system
The room card information of the guest can be automatically identified by radio
frequency identification (RFID); Those without cards enter the elevator and refuse to
p
ress the key.
4
Intelligent monitoring
system
It has the function of anti-theft, anti destruction, high definition of video, and
recognizing the license plate number in the dark environment. Set up an electronic
fence to remind people who exceed the fence. Identify fire and link with fire control
s
y
stem.
5
Intelligent information
terminal system
The guest room information terminal system supports a variety of terminals (TV,
telephone and mobile terminals), with audio and video playback, global positioning,
touch control, video call and other functions.
6
intelligent control
system
The room intelligent control system has control unit, supports TCP / IP protocol, and
has good scalability. Intelligent terminal can control air conditioning, lighting, TV,
curtains, etc., with sleep, comfort mode settings.
Research on Smart Hotel Management from the Perspective of â
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AIJInternet+â
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4 CONCLUSION
Smart hotel can provide personalized services for
guests because of the introduction of many advanced
technologies. This paper systematically analyzes the
implementation details and upgrading scheme of
smart hotel construction, and puts forward the ways
to improve the "intelligent" service, so as to provide
reference for the further development of smart hotel.
ACKNOWLEDGEMENTS
This paper is the result of the research of Tianjin
Higher Vocational and Technical Education
Association: Research on the implementation path
and evaluation system of "smart campus"
construction in Higher Vocational Colleges in the
new era. Project No. 2020-2-3040.
REFERENCES
Ali Research Institute. Internet+: From IT to DT. Beijing:
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China Economic Times. Innovating the Consumption
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http://e.meadin.com/95870_1.shtml.
Dong Xiuping. The Supply Side Reform of Hotel Industry:
Taking the "Internet +" High Star Hotel in Hangzhou
as an Example [J]. Economic and Trade Practice, 2018
(7): 89,91.
Liu P. Cloud Computing. Beijing: Electronic Industry
Press, (2011).
Maidian.com. Analysis on the Development of
Information Construction of China's Hotel Industry
[dB / OL] http://column.meadin.com/42337_ 5.shtml.
Xue Chiyu. Integration and Innovation of Hotel
Management Under the New Trend [J]. Chizi (first
and middle), 2014,22:149.
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