Research on Social Media Fatigue Under the Development of
Computer and Big Data Crawling Technology Based on SPSS26
Mingli Shi
1,2 a
, Chunlei Fan
1b
, Ting Tao
1c
and Wenbin Gao
1,* d
1
Institute of Psychology, Chinese Academy of Sciences, Beijing, 100101, China
2
Department of Psychology, University of Chinese Academy of Sciences, Beijing, 100049, China
Keywords: Computer Technology, Mobile Communication Technology, Social Media Fatigue, Self-Pleasure
Consumption, Future Self-Continuity, Future Economic Mobility Perception, Moderated Mediation, SPSS26.
Abstract: The rapid development of computer technology and big data crawler technology has brought convenience to
our lives, but also produced many negative effects. Based on the analysis of 355 sample data using SPSS26,
this research focuses on the influence of social media fatigue on consumption of self-consciousness, taking
social media fatigue, future self-continuity, and perception of future economic mobility as independent
variables, and willingness of self-satisfied consumption as the dependent variable. Correlation analysis and
variance analysis were carried out; and model analysis was used to verify the moderating role of social media
fatigue in the impact of future economic mobility perception on the willingness of self-satisfied consumption.
The results show that with the increase of social media fatigue, the willingness of self-satisfied consumption
shows a U-shaped curve change. Social media fatigue has a significant moderating role in the impact of future
economic mobility perception on self-satisfaction consumption. Finally, a final data analysis report is made
for the study, and the possible reasons for this research result are further discussed.
1 INTRODUCTION
With the continuous development of computer
technology and new media big data crawler
technology, people are increasingly enjoying the
convenience brought by the achievements of
information technology, such as contact with
relatives, discussion with colleagues, and emotional
interaction with friends, etc. But at the same time, the
sheer volume of information creates a negative
psychological burden known as social media fatigue
(also known as social media burnout). Social media
fatigue is a negative emotion derived from social
network activities, such as fatigue, boredom, boredom
and indifference (
Zhang et al.
, 2016); when conducting
social activities through social media, people usually
take their own and when others compare in certain
aspects, once the results of the comparison with others
tend to be negative, it may lead to individuals’
disapproval of themselves or cognitive biases towards
themselves, and users are prone to negative emotions
(Xie et al., 2015); when an individual is inconsistent
a
https://orcid.org/0000-0002-5451-829X
b
https://orcid.org/0000-0003-3994-2989
with his actual self and his ideal self, he or she will
have a tendency to eliminate or alleviate this self-
difference, so as to help by purchasing certain
products or services (compensatory consumption
behavior). Oneself reduce this self-difference
(Gronmo, 1997).
In addition to changes in the use of social media,
the consumption patterns that are closely related to
our daily lives are also changing with the changes in
society. In the traditional consumption form, people
will pay more attention to the practical value of the
purchased goods. We often say that the quality and
low price, economical benefits, etc., all reflect this
traditional consumption concept. With the changes of
the times and the continuous change of thinking, the
consumption concept of contemporary people is
slowly moving towards diluting the "practical value"
inherent in commodities, and turning to pay more
attention to the additional goods that can bring us
inner satisfaction. The development of the "spiritual
value" of feeling, that is, the transformation to the
mode of "self-satisfied consumption".
c
https://orcid.org/0000-0002-6588-8069
d
https://orcid.org/0000-0001-7130-5715
Shi, M., Fan, C., Tao, T. and Gao, W.
Research on Social Media Fatigue Under the Development of Computer and Big Data Crawling Technology Based on SPSS26.
DOI: 10.5220/0011907900003613
In Proceedings of the 2nd International Conference on New Media Development and Modernized Education (NMDME 2022), pages 137-143
ISBN: 978-989-758-630-9
Copyright
c
2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)
137
With regard to the emergence and development of
the trend of "pleasant consumption", many scholars in
the industry are also doing research in various aspects:
some scholars put forward the evolution of
contemporary consumption patterns from the
perspective of social and cultural evolution, and the
consumption patterns of traditional agricultural
society are reflected in a kind of thrifty-led
consumption, the consumption mode of modern
industrial society is reflected in a kind of
accumulation-led consumption, and the consumption
mode of contemporary society shows the
development trend of leisure, stylization and
aesthetics (Zhu, 2009); some scholars have proposed
from the perspective of different social groups that the
main body of "self-pleasant consumption" is single or
group young people, who lack the company of their
partners or parents, and spend money to buy "spiritual
sustenance" has become the focus of consumption
(Li, 2021); there are also scholars who have explored
the causes of the phenomenon of self-pleasant
consumption from the perspective of the single group,
and proposed that the single group has higher
requirements for the quality of life, likes new things,
has avant-garde consumption concepts, strong
independence, and pursues consumer goods with very
individual characteristics (Wu, 2020); some scholars
put forward from the perspective of the trend of
consumption development that there are four major
consumption trends: spending money to buy
convenience, spending money to please oneself,
spending money to buy sustenance, and spending
money to buy the future. Among them, whether
spending money to please oneself or spending money
to buy sustenance is the main reason for the rise of
self-satisfied consumption (Bai, 2021); some scholars
have classified the self-satisfied consumption
according to different types of goods or services. At
present, in our country, "self-satisfied consumption"
can be roughly divided into two types: "immediate
self-satisfied consumption" and "development-type
self-satisfied consumption". "Instant self-satisfied
consumption" refers to the purchase of fast-moving
consumer goods, broadening horizons, and realizing
short-term pleasures (such as massage, beauty, etc.).
"Development-oriented self-satisfied consumption"
refers to purchasing durable consumer goods,
learning new skills, investing in health, and enriching
the spiritual world (Zhou, 2019).
There are many factors that affect our
consumption habits, including personal income level,
social culture, personal preferences, etc. In addition, a
very important psychological trait of the self will also
have a certain impact on our consumption decisions,
that is Future Self Continuity. Self-continuity refers
to the continuous self-perception of the past, present
and future that an individual can be aware of with the
present as the time baseline, that is, the degree of
oneness that an individual is aware of in the time
dimension (Chandler, 1994). Future self continuity
refers to the degree of consistency between the
present and future self. Because there are many types
of consumption, sometimes our consumption is for
our current living needs, and some consumption is a
kind of intertemporal consumption planned for our
future. The perception of time discount is the most
important manifestation of the influence of future
self-continuity on intertemporal decision-making.
Time discounting refers to the tendency of individuals
to give greater weight to current gains and losses and
less weight to future gains and losses. In the future,
the self strives for more benefits and is more patient
in terms of time gains, thus perceiving a lower time
discount (Able et al., 2015). Hershfield's research
found that individuals with high future self-continuity
save more for the future (Hershfield, 2009).
Individuals with high future self-continuity show less
consumption behaviors that focus only on the present
and not the future, and are more able to reduce current
spending, while allocating savings to future expenses
that may be involved (Van Gelder et al., 2015);
In addition to future self-continuity, there is
another psychological trait that is closely related to
our future economic expectations-the perception of
future economic mobility, which also has a certain
impact on our consumption decisions. Perception of
economic mobility is a derived concept, derived from
the concept of social mobility, which expresses the
extent to which individuals believe that they can
improve their socioeconomic status in the current
social environment (Davidai & Gilovich, 2015);
people with high levels of economic mobility believe
that as long as they work hard, they can improve their
economic strength in the current social environment
and achieve the financial achievements they want,
while people with low levels of economic mobility
will think that it is difficult for them to improve their
economic status in the current social environment
through their own efforts; research related to
consumption shows that individuals with high
perception of economic mobility, high level of
perception of economic mobility, will Greatly reduces
impulsive buying behavior (Yoon & Kim, 2016).
At present, although there are more and more
researches on "pleasure consumption" in the industry,
there are still few studies on the quantifiable and
predictable factors that affect the consumption
subjective point of view. Based on this, this study
NMDME 2022 - The International Conference on New Media Development and Modernized Education
138
revolves around the future self-continuity, the
perception of future economic mobility, and social
media fatigue, the impact on self-consumption, and
through a large number of data collection and a series
of statistical analysis, correlation analysis, variance
analysis of all data Analysis and regression analysis
to reveal a predictable relationship between them, so
as to provide corresponding suggestions and
references for our future more reasonable
consumption behavior and healthier lifestyle.
2 RESEARCH OBJECTS AND
METHODS
2.1 Research Objects
From October 29, 2021 to November 24, 2021, a total
of 400 sample data from 128 cities across the country
were collected through the Credamo platform for a
fee, and 35 invalid sample data were deleted
according to the answering time and verification
questions, and the final valid data totaled 355.
2.2 Methods
2.2.1 Demographic Variables
Three demographic variables were designed in the
questionnaire, namely gender, date of birth, and
marital status. The specific sample distribution data
are shown in the following table:
Table 1: Description of demographic information
Demographic
variables
Sample
classification
Number of
samples
Gender
Male 165
Female 190
Marital status
Married 184
Unmarried 171
Age
26-30 51
31-35 229
36-43 75
2.2.2 Self-satisfied Consumption
Questionnaire
The Pleasure Consumption Questionnaire adopt the
questionnaire from a dissertation of Beijing Normal
University, "The Influence of Future Self Continuity
on Pleasure to Consume: The Mediating Role of Self-
regulation Fatigue" (Huang, 2020). The questionnaire
consists of 9 items, with 5 points The scoring method
is used to measure, and the average score of the total
score of the questionnaire is used as the willingness
of
self-satisfied consumption
. The Cronbach ɑ coefficient
is 0.81, which has good internal consistency
reliability.
2.2.3 Future Self Continuity Scale
The Future Self Continuity Scale used the Future Self
Continuity Scale compiled by Hershified et al. (2009).
The scale has a total of four dimensions, namely
similarity, closeness, concern and liking, with a total
of 4 items. In terms of similarity and closeness,
subjects need to choose from 7 pictures that overlap
with two circles to varying degrees. The higher the
degree of overlap, the stronger the continuity of future
self. The caring and liking dimensions are evaluated
on a 7-point scale. assessment by this scale. The
internal consistency coefficient of the scale is 0.79,
and it is widely used in the measurement of future
self-continuity measurement breadth. Cronbach ɑ
coefficient is 0.72, which has good internal
consistency reliability.
2.2.4 Future Economic Mobility Perception
Questionnaire
Using a 2-item bipolar scale (0 = "My future
economic status depends on the external
environment," and 10 = "My future economic status
depends on my own efforts"; 0 = "My future
economic status depends mainly on my origin,” and
10 = “My future economic status mainly depends on
what I do currently”) and take the average score as an
index for subsequent data analysis (Yoon & Kim,
2016).
2.2.5 Social Media Fatigue Questionnaire
The social media fatigue scale adopts the scale jointly
compiled by S. Zhang, Y. Shen, T. Xin, H. Sun, Y.
Wang, X. Zhang, & S. Ren (2021), The scale contains
a total of 15 questions, and is measured by a seven-
point scoring method. The average score is used as the
social media fatigue score. The McDonald Omega
coefficient is 0.83, which has high reliability.
2.2.6 Statistical Methods
Based on SPSS26, statistical data were analyzed by
correlation analysis, independent sample T test,
variance analysis, regression analysis and so on.
Moderated mediating effects were tested using the
Research on Social Media Fatigue Under the Development of Computer and Big Data Crawling Technology Based on SPSS26
139
Process3.4 plug-in written by Andrew F. Hayes, and
p<0.05 was considered statistically significant.
3 RESULTS
3.1 Common Method Bias Control and
Testing
Based on research data collected using
questionnaires, results may be affected by common
method bias. The first factor explained 24.289% of
the variance, which was less than 40% of the previous
recommendation. Therefore, there is no serious
common method bias in this study.
3.2 Descriptive Statistics and
Correlation Analysis of Each
Variable
The descriptive statistics as Table 2 shows: the total
number of samples is 355, the average value of Self-
satisfied Consumption of the total sample is 3.79, the
standard deviation is 0.43, the average value of
Perception of Future Economic Mobility is 6.92, the
standard deviation is 1.9738, the average value of
future self continuity is 5.24, the standard deviation is
0.72, the average value of Social Media Fatigue is
3.28, the standard deviation is 1.24.
Table 2: Self-satisfied consumption, perception of future
economic mobility, future self-continuity, social media
fatigue descriptive statistics
Descriptive statistics
N M SD
Self-satisfied Consumption 355 3.7871 0.43486
Perception of future
economic mobility
355 6.918 1.9738
Future self-continuity 355 5.2429 0.71549
Social media fatigue 355 3.2752 1.23560
Number of Samples 355
The correlation analysis of Self-satisfied
Consumption, Perception of Future Economic
Mobility, Future Self-continuity, and Social Media
Fatigue as Table 3 shows: except Self-satisfied
Consumption and Social Media Fatigue, all other
variables are significantly correlated with each other.
Table 3: Correlation analysis of self-satisfied consumption,
perception of future economic mobility, future self-
continuity, and social media fatigue
Correlation
self-satisfied
Consumption
erception
of future
economic
mobility
future
self-
continuity
social
media
fatigue
self-satisfied
Consumption
Pearson
correlation
Index
Sig.
（double
tail）
-
Perception of
future
economic
mobility
.162
**
-
0.002
future self-
continuity
.221
**
.296
**
-
0.000 0.000
social media
fatigue
-0.012 -.182
**
-.124
*
-
0.823 0.001 0.020
**. The correlation is significant at the 0.01 level (two-tailed)
*. The correlation is significant at the 0.05 level (two-tailed)
3.3 Social Media Fatigue Group
ANOVA Test
It can be seen from Table 3 that there is no linear
correlation between social media fatigue and self-love
consumption. According to the social media fatigue
score, high, medium and low groups are used to test
the difference in the impact of social media fatigue on
self-love consumption between groups. The group
comparison is shown in Table 4.
Table 4: The score statistics of the self-satisfied
consumption questionnaire grouped by social media fatigue
Self-satisfied Consumption
Questionnaire
Grouped by Social Media Fatigue
(5-point scale, 1-5 points) Group M（SD）
When consuming, I try to
please myself as much as I
can.
Low
4.1（0.866）
Middle 4.2（0.794）
High
4.17（0.696）
It doesn't matter to me to
improve my quality of life by
purchasing a certain
product/service.
Low 2.46（1.221）
Middle
2.15（1.057）
High
2.33（1.201）
If a product/service makes me
feel positive physically or
mentally, I'm willing to buy it,
even if it's slightly more
expensive.
Low 4.15（0.82）
Middle
4.26（0.803）
High 4.25（0.76）
I buy a product/service simply
because it improves my well-
being.
Low
3.73（1.029）
Middle 3.81（1.063）
High
3.85（0.815）
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If a product/service makes me
feel comfortable and satisfied,
I'm willing to buy it, even if
it's slightly more expensive.
Low 4.23（0.801）
Middle
4.25（0.745）
High 4.3（0.672）
In everyday consumption, the
value of a product/service I
buy is up to me to judge.
Low
4.5（0.564）
Middle 4.5（0.728）
High
4.48（0.594）
If a product/service can
improve and develop for me,
I'm willing to buy it even if it's
slightly more expensive.
Low 4.39（0.732）
Middle
4.32（0.68）
High 4.38（0.635）
When consuming, "other
people's suggestions or social
evaluation criteria" are more
important to me than "I like
it".
Low
2.51（1.093）
Middle 2.48（1.19）
High
2.51（1.164）
I will buy a certain
product/service just because it
is a pleasurable experience for
me.
Low 3.7（1.034）
Middle
3.74（1.072）
High 3.81（0.938）
Grouped by social media fatigue (there are 112
samples in the low group, and the average score of
social media is 1.96; there are 116 samples in the
middle group, and the average score of social media
fatigue is 3.17; there are 117 samples in the high
group, and the average score of social media fatigue
is 4.75). The average score value is on the abscissa,
and the corresponding average consumption value is
on the ordinate. Figure 1 is drawn, as shown below. It
can be seen that the social media fatigue low group
and high group have higher consumption levels than
the social media fatigue medium group. The influence
of media fatigue on the willingness of self-satisfied
consumption presents a U-shaped curve.
Figure 1: The U-shaped curve relationship between social
media fatigue and self-satisfied consumption
3.4 Mediating Effect of Perceived
Future Economic Mobility
Verification
On the basis of the above-mentioned correlation
analysis on future self-continuity, future economic
mobility perception, self-satisfied consumption and
social media fatigue, adopt SPSS-process3.4 written
by Hayes, select model 14, take future self-continuity
as Variables, self-satisfied consumption as the
dependent variable, future economic mobility
perception as the mediator variable, and social media
fatigue as the moderator variable, the relationships of
the variables is shown as Figure 2, the Bootstrap
method (Preacher & Hayes, 2008) (repetitive
sampling 5000 times) was used to test the moderating
effect of the mediator.
The results are as follows:
The future self-continuity has a significant
positive predictive effect on the willingness
of self-
satisfied consumption
(B=0.13, SE=0.03, t=3.84,
p<0.001),
Future self-continuity has a significant positive
predictive effect on future economic liquidity
perception (B=0.82, SE=0.14, t=5.83, p<0.001),
The perception of future economic mobility has a
significant positive predictive effect on the
willingness
of self-satisfied consumption
(B=0.02,
SE=0.01, t=1.98, p<0.05),
The mediating effect of the perception of future
economic mobility in the effect of future self-
continuity on the willingness
of self-satisfied
consumption
is 0.016, and the 95% confidence interval
[0.0026, 0.0381] does not include 0, indicating that
perception of future economic mobility plays a role in
the future self-continuity and self-satisfied
consumption. There is a significant partial mediation
effect between them.
Figure 2: Mediating model of future economic mobility
moderated by social media fatigue
Taking social media fatigue as a moderating
variable, the moderating effect test was carried out on
the impact of future economic mobility perception on
self-satisfied consumption. The results showed that
the interaction between future economic mobility
perception and social media fatigue was significant
(B=0.027, p<0.01), It shows that social media fatigue
has a moderating effect on the perceived self-
gratification consumption of future economic
mobility. The moderating coefficient is B=-0.024, and
3.87±0.03
3,67(±0.04)
3,82(±0.04)
3,65
3,70
3,75
3,80
3,85
Low Middle High
Self-satisfied Consumption
Social Media Fatigue Group Mean Score
Research on Social Media Fatigue Under the Development of Computer and Big Data Crawling Technology Based on SPSS26
141
the 95% confidence interval is [-0.0448, -0.0070], and
the interval does not include 0.
According to the slope test (Figure 3), for the high
social media fatigue group (M+1SD), the impact of
future economic mobility perception on self-
gratification consumption is not significant (B=-0.12,
95%CI=[-0.0462,0.0238]) , for people with low social
media fatigue (M-1SD), the perception of future
economic mobility has a significant positive impact
on self-satisfied consumption (B=0.06,
95%CI=[0.0226,0.0814]).
Figure 3: Social media fatigue adjustment renderings
4 CONCLUSIONS
The results of this study show that future self-
continuity and future economic mobility perception
can significantly and positively predict the
willingness
of self-satisfied consumption
. The continuity
of the future self reflects the closeness of the
relationship between the present self and the future
self. Therefore, people with strong self-continuity in
the future will reduce the time discount effect, so as
to invest their own economic resources more
reasonably for the present and the future. In this way,
people will be more willing to invest in themselves to
expect better future development, so this leads to an
increase in the willingness of self-satisfied
consumption. The mobility of the future economy
often represents an attribute of people's control over
their future economic status in society. The higher the
future economic mobility, the stronger the sense of
control over the future self-economic capacity, and
the more optimistic expectations for the future
economic capacity. People with higher economic
mobility in the future are more inclined to reduce their
savings and increase their investment propensity.
Therefore, the perception of future economic mobility
positively predicts their willingness of self-satisfied
consumption.
The perception of future economic mobility plays
a partial mediating role in the impact of future self-
continuity on self-satisfied consumption. It can be
seen that the subjective understanding of the close
relationship between the current self and the future
self can positively predict the future self's control over
one's own economic status, thereby affecting the
willingness of self-satisfied consumption.
There is no linear correlation between social
media fatigue and self-satisfaction consumption, but
with the increase of social media fatigue, self-
satisfaction consumption shows a U-shaped curve
change trend. Compared with the low social media
fatigue group and the high social media fatigue group,
people with moderate social media fatigue showed
higher willingness
of self-satisfied consumption
. To
understand the reasons for this phenomenon, it may
be necessary to further distinguish the social status of
the two groups in their respective living areas, as well
as the specific types of self-satisfied consumption,
people with low social media fatigue, or because of
their education level or strong self-control and self-
discipline, who have stronger control over all aspects
of their own life, so they are better at investing in their
future development, their own health, etc.; people
with high social media fatigue, or because they have
insufficient control over their lives, often use instant
enjoyment consumption to alleviate the
corresponding negative emotions. Being able to
figure out the reasons for this phenomenon may be
able to help and guide people to reasonably alleviate
the negative emotions caused by social media, and to
a certain extent, guide everyone to consume more
rationally and scientifically. At the same time, the
results also show that in the low social media fatigue
group, social media fatigue has a significant
moderating effect on the impact of future economic
mobility perception on self-satisfaction consumption,
while in the high social media fatigue group, this
relationship does not apply.
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