through the network, magazine and related literature 
information,  extracted  the  appearance,  material, 
color,  decoration  of  the  adjective  (each  of  the 
adjectives  averaged  25)  nearly  100  and  finishing; 
Secondly,  to  ensure  the  accuracy  of  the  bookmark 
sensitive vocabulary, the focus group is invited to be 
a  professional  assessment,  and  the  information 
summarizes and  classification  between the sensitive 
vocabulary  and  the  classification  of  the  sensitive 
vocabulary,  and  the  higher  the  similarity  of  the 
vocabulary summarized, unrelated and unintentional 
vocabulary  to  remove  the  deletion,  preliminary 
gaining  25  sensitive  vocabulary.  Excluding  the 
adjectives similar in the meaning of the two, 
representing  a  representative  vocabulary;  finally, 
through the 4 professional designers, 6 teachers and 
students of the two southworthy potential consumers 
interview, to further  filter  out  8-tonic vocabulary as 
follows:  Appearance  (small-colored,  rounded, 
sharp), material (soft-- made, smooth - rough), color 
(monochrome-colorful,  bright  and  dark),  decorated 
(traditional, hollow - flat), as shown in Figure 2: 
 
Figure 2: Sensual vocabulary 
6.2  Product Sample Selection 
The  selection  of  product  samples  has  a  key  impact 
on  the  experiment  and  the  future  design,  so  you 
should choose a typical sample to make the tests as 
possible. According to the typical sample collection 
of bookmarks, the KN method is used  to determine 
the  case  of  the  case.  The  specific  steps  are  as 
follows:  ①  Establish  the  subject.  The  samples  are 
analyzed for each sample of the bookmarks.  
②  Sample  collection.  Through  the  network, 
magazine,  field  shooting  and  other  methods  to 
collect the bookmarks samples and scored by the 
design professionals  to obtain  the bookmarks 60, to 
ensure that the research and objectives of the sample 
and objective, to establish the sample library. 
③ Card production. Select the picture library in 
the sample to make specifications 10cm * 10cm test 
card,  by  the  focus  group  (5  designers,  5  art  design 
graduate, 3 art professor). 
④ Hierarchical classification information. Focus 
Group  allows  the  sample  to  be  integrated  as  "basic 
card" and check the order after the screening. Then, 
according to the design, standard, color material, the 
material  production  process  and  other  design 
standards  to  re-classify  the  group,  so  that  the 
disorder samples to establish a relevantness, so as to 
summarize  the  production  of  "group  card", 
repeatedly described above until all cards can not be 
used in any group; and finally the sample is divided 
into  a  suitable  cluster  group,  and  then  remove  the 
sample in the clustering analysis,  10  acquisitions of 
two samples. 
⑤ Finishing the card. Forming the case of tea 
form  Pumal  table,  each  typical  sample  number 
samples,  the  sample  two,  sample  three,  .....  sample 
nine, sample ten. 
6.3  Investigation and Analysis of 
Sensitivity Test Based on SD 
Method 
SD  method  is  a  simple  name  of  Semantic 
Differential, using the bipolar evaluation of the 
adjectives  to  see  the  response  of  the  subject  to  the 
sample, the product spreadshell differential is mainly 
through  the  visual  of  the  object  of  the  group,  the 
soak of  the  Japanese  population  of  the  product  and 
the  use  of  a  large  number  of  adjectives,  and  the 
expression  of  the  use  of  a  pair  of  meaningful 
symptoms  as  two  poles,  and  the  degree  of  sensory 
word is divided into 5 or 7 grades (Cai 2015). 
Will be the above 8-sensitive vocabulary and 10 
sets  of  samples  to  establish  a  five-level  spectral 
table,  with  small  and  rough  as  an  example,  -2 
representatives are very small, -1 representatives are 
relatively  small,  0  represents  the  middle,  1 
represents  more  rough,  2  representatives  of 
extremely rough, to create a sensory table as shown 
in Figure 3: 
 
Figure 3: Sensitability table