Research on the Construction of the Service Platform for

Commercializing Scientific and Technological Outcomes of

Universities in the Guangdong-Hong Kong-Macao Greater Bay Area

Based on SaaS Mode

Jian Dong

, Tieli Zhu

and Jianru Xie

3c*

School of Management, Guangdong Food and Drug Vocational College, Guangzhou, Guangdong 510520, China

Department of International Studies, Institute of Hunan Technology, Hengyang, Hunan 421000, China

School of Accounting Department, Guangdong Polytechnic of Water Resources and Electric Engineering, Guangzhou,

Guangdong 510635, China

Corresponding author. Email: xiejr_gz@126.com

Keywords: SaaS, Guangdong-Hong Kong-Macao Greater Bay Area, Transformation of Scientific and Technological

Achievements in Colleges and Universities, Platform Construction.

Abstract: As colleges and universities frequently participate in social and economic activities, they are increasingly

closely connected with scientific research and industrial development, which enables them to be the main

platform for implementing technology transfer and commercializing achievements. By analyzing the current

situation of scientific and technological achievements transformation in colleges and universities in

Guangdong-Hong Kong-Macao Greater Bay Area and giving suggestions, this paper tries to construct a

service platform for scientific and technological achievements transformation in colleges and universities in

Guangdong-Hong Kong-Macao Greater Bay Area based on SaaS mode. Eight core function modules and four

auxiliary function modules are designed to strengthen the intermediary service function of scientific and

technological achievements transformation, which effectively helps the construction of the Guangdong-Hong

Kong-Macao Greater Bay Area and builds an international first-class science and technology innovation hub.

1 INTRODUCTION

As an important force in the national science and

technology innovation system, colleges and

universities have gathered high-end innovation

elements in talent reserve, scientific research

resources, cutting-edge achievements, and other

aspects. They are the backbone of promoting the

originality of emerging technologies and breaking

through key technologies, providing an important

carrier for China to optimize the collaborative

innovation environment and significantly enhance the

ability to commercialize scientific and technological

achievements. Despite the accelerating pace of

technological innovation in universities in the

Guangdong-Hong Kong-Macao Greater Bay Area,

due to the lack of specific policies, a unified

https://orcid.org/0000-0002-0294-9813

https://orcid.org/0000-0003-2493-8493

information exchange platform, and a perfect

intermediary service system, a large number of

scientific and technological achievements are still

difficult to be transformed into the driving force of

the economic development of the Greater Bay Area.

How to construct the service platform for the

transformation of scientific and technological

achievements in colleges and universities, improve

the transformation rate of scientific and technological

achievements, and provide powerful support for

promoting the high-quality development of the

Guangdong-Hong Kong-Macao Greater Bay Area is

the core mission and central task for colleges and

universities to transform scientific and technological

achievements.

https://orcid.org/0000-0001-9435-9089

278

Dong, J., Zhu, T. and Xie, J.

Research on the Construction of the Service Platform for Commercializing Scientiﬁc and Technological Outcomes of Universities in the Guangdong-Hong Kong-Macao Greater Bay Area

Based on SaaS Mode.

DOI: 10.5220/0011910400003613

In Proceedings of the 2nd International Conference on New Media Development and Modernized Education (NMDME 2022), pages 278-283

ISBN: 978-989-758-630-9

 2023 by SCITEPRESS – Science and Technology Publications, Lda. Under CC license (CC BY-NC-ND 4.0)

2 CURRENT SITUATION AND

SUGGESTIONS ON THE

TRANSFORMATION OF

SCIENTIFIC AND

TECHNOLOGICAL

ACHIEVEMENTS IN

UNIVERSITIES OF THE

GUANGDONG-HONG KONG-

MACAO GREATER BAY AREA

2.1 Cross-Border Cooperation

Mechanism Needs to Be Improved

Guangdong colleges and universities, scientific

research institutions and enterprises, and scientific

and technological personnel are still restricted to

apply for multiple business visas to Hong Kong and

Macao and there is no financial research project

remittance subject in the foreign remittance category

of the state foreign exchange management measures.

The transit tax on scientific research funds of

enterprises and scientific research institutions in

Guangdong is still relatively high, which hinders the

enthusiasm of institutions in the three regions to carry

out cooperation. This needs to be coordinated and

solved at the national level: optimize the examination

and approval system for scientific research personnel

to go to Hong Kong and Macao on business, facilitate

scientific research personnel to travel to and from

Hong Kong and Macao in the form of business

endorsement to carry out scientific research

cooperation and exchanges, actively appeal to the

state to improve the fund transit appropriation

procedures, and give preferential tax treatment to

Guangdong scientific research institutions and

enterprises for scientific research funds transit

through Hong Kong and Macao.

2.2 The Construction of a Service

System among Guangdong, Hong

Kong, and Macao Must be

Strengthened

Due to the different patent management systems and

transfer systems of scientific and technological

achievements among the three places, as well as the

high flow cost of innovative elements such as

information and talents, few technology transfer

activities are conducted between Hong Kong, Macao,

and nine cities in the Pearl River Delta, and the scale

of transactions does not match the volume of

technology transactions in the Guangdong-Hong

Kong-Macao Greater Bay Area. For example, in

2020, Hong Kong exported 28 technologies to

Guangdong, with a turnover of 240 million yuan and

Macao exported 3 technologies to Guangdong, with a

turnover of 4 million yuan. In turn, Hong Kong and

Macao absorbed 503 technologies from Guangdong,

with a turnover of 5.289 billion yuan. The

Guangdong-Hong Kong-Macao Greater Bay Area

exported 38,611 technologies, with a turnover of

326.194 billion yuan, and absorbed 26,224

technologies, with a turnover of 240.51 billion yuan.

This means cooperation should be strengthened

among the three places, and a strong service system

must be built for the transformation of scientific and

technological achievements, to make the service

system more open and international for the

transformation of scientific and technological

achievements in the Guangdong-Hong Kong-Macao

Greater Bay Area (Liu 2021).

2.3 Higher Vocational Colleges and

Private Universities Need to Follow

According to the statistical data of the Guangdong

Province Department of Education, in 2020, colleges

and universities in Guangdong Province signed 691

technology transfer contracts with a contract value of

1758.192 million yuan, and an actual income of the

year is 312.311 million yuan（see Table 1）. Among

them, the number of technology transfers in colleges

and universities such as higher vocational colleges

and private undergraduate courses is pitifully few.

Therefore, it is necessary to focus on personnel

training, cultivate high-level technology transfer

talents, and promote the construction of specialized

technology transfer institutions to carry out

professional management and operation of post-

scientific and technological achievements.

Research on the Construction of the Service Platform for Commercializing Scientiﬁc and Technological Outcomes of Universities in the

Guangdong-Hong Kong-Macao Greater Bay Area Based on SaaS Mode

279

Table 1. Amount of technology transfer of universities in Guangdong Province from 2018 to 2020

Unit

Contract amount of Technology

transfer

(

ten thousand

uan

)

Actual income from technology

transfer

(

ten thousand

uan

)

2020Y 2019Y 2018Y 2020Y 2019Y 2018Y

Public undergraduate 29993.4 62152 25077.5 22062.3 17277.1 19321.1

Non-governmental undergraduate 326.8 268.3 249.3 145.4 149.3 135.9

Public higher vocational college 205 140.8 215.2 176.6 141.8 208.2

Non-governmental higher vocational

college

0.2 2 1 0.2 2 0.5

Affiliated hospital 145293.8 1822.4 99.1 8846.6 192.4 32.1

Total 175819.2 64385.5 25642.1 31231.1 17762.6 19697.8

3 CONSTRUCTION PRINCIPLES

OF THE SERVICE PLATFORM

FOR TRANSFORMING

SCIENTIFIC AND

TECHNOLOGICAL

ACHIEVEMENTS IN THE

GUANGDONG-HONG KONG-

MACAO GREATER BAY AREA

3.1 Government-Led Principle to

Strengthen School-Enterprise

Cooperation

The platform is invested in and constructed by the

government to build a bridge between technological

innovation and transfer and transformation, carry out

wide-field and multi-level scientific and

technological exchange and cooperation under the

unified planning, guidance, and supervision of the

government, encourage the establishment of efficient

school-enterprise cooperation mechanism, carry out

cooperation and exchange activities including data

sharing, cooperative research, achievement

transformation, talent cultivation, and other forms,

and implement market-oriented management

operation mode. This helps to meet the increasing

technological innovation demand of enterprises (Xu

2010).

3.2 Integrated and Open Principle to

Optimize the Configuration

It is important to integrate the innovation service

resources and strength of colleges and universities in

the Guangdong-Hong Kong-Macao Greater Bay

Area, effectively link up various technology markets

and achievement transformation service platforms,

innovate mechanism, perfect environment, and open

service, so as to facilitate the development of various

scientific and technological innovation service

institutions, and build the Guangdong-Hong Kong-

Macao Greater Bay Area into a scientific and

technological achievements transformation base with

international competitiveness.

3.3 Combination of Public Welfare and

Market-Oriented Services

The real-name membership system is implemented

for all users in the platform, with the principle of

voluntary participation, co-construction and sharing,

honest services, and common development. The

platform aims to provide public welfare services for

the technological innovation of the vast number of

science and technology enterprises, support the

development of specialized value-added services that

meet the market demand, promote the development

of science and technology intermediary services, and

form a socialized service pattern in which public

welfare and market-oriented services rely on and

promote each other, as well as a network-based,

specialized and socialized whole-process supporting

service system.

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4 FUNCTION REALIZATION OF

THE SERVICE PLATFORM

FOR TRANSFORMING

SCIENTIFIC AND

TECHNOLOGICAL

ACHIEVEMENTS IN

UNIVERSITIES OF THE

GUANGDONG-HONG KONG-

MACAO GREATER BAY AREA

4.1 Basic Development and Design

The service platform for commercializing scientific

and technological achievements of colleges and

universities of the Guangdong-Hong Kong-Macao

Greater Bay Area employs the component-oriented

SaaS enterprise application architecture for

development, which can avoid the problems of poor

universality, inability to cross platforms, low

flexibility, and low development efficiency.

Compared with scattered development tools, the

bottom framework of the platform adopts the

component-oriented SaaS enterprise application

architecture, mainly driven by the database, and

unifies the security management and performance

management of the data transmission layer, data

storage, transaction processing, and network structure

at the framework level. It flexibly integrates third-

party applications including CRM, CMS, SRM, OA,

MES, and BI, integrating with various existing front-

end technologies and development modes so as to be

well compatible with historical resources. According

to the needs of technology trading business of

scientific and technological achievements

transformation in colleges and universities, the

platform functions include twelve subsystems, such

as supply and demand release center, trading center,

promotion center, information center, science and

technology incubation, training center, data center,

comprehensive service, teacher's workshop, science

and technology consultation, service forum,

recruitment and job hunting（see Figure 1）

Figure 1. The service platform and subsystem for the

transformation of scientific and technological achievements

of universities in the Guangdong-Hong Kong-Macao

Greater Bay Area

In the design of security, stability, and data

consistency of the platform, multi-level security

control methods (operating system level, database

level, application system level, and data operation

level) and multi-level password technology are

adopted, which can define the module use authority,

function authority, operation authority (add, delete,

modify, check, review) registration authority of

operators. The platform possesses the function of

monitoring operation logs, monitoring real-time

registered users, ensuring the safety of stored data,

encrypting key data, supporting system security

recovery, backup data, and verifying built-in data (Li

2019). The development process is divided into five

phases: database design and modeling (design the

database and data ER model of the service platform

for transforming scientific and technological

achievements in universities of the Guangdong-Hong

Kong-Macao Greater Bay Area), business logic

design and development (definition of business

function logic), interface UI development (UI design

of service platform for transforming scientific and

technological achievements in universities of the

Guangdong-Hong Kong-Macao Greater Bay Area),

application component arrangement and extraction

service interface (arrangement and extraction of SaaS

cloud resource of service interface required by the

service platform for transforming scientific and

technological achievements in universities of the

Guangdong-Hong Kong-Macao Greater Bay Area for

construction and assembly), component assembly

stage, integrated deployment online stage (online

release deployment of SaaS cloud platform and the

deployment mode of export deployment package on

third-party server). The platform development flow

chart is shown in Figure 2.

Research on the Construction of the Service Platform for Commercializing Scientiﬁc and Technological Outcomes of Universities in the

Guangdong-Hong Kong-Macao Greater Bay Area Based on SaaS Mode

281

Database desi

n and modelin

Desi

n the database and data ER model

Business lo

ic desi

n and develo

ment

Definition of business function lo

Interface UI develo

ment

UI desi

Application component arrangement and extraction

service interface & Component assembly stage

Arrangement and extraction of SaaS cloud resource of service interface

uired b

the service

latform for construction and assembl

Inte

rated de

ment online sta

Online release deployment of SaaS cloud platform and the deployment

mode of ex

ort

ment

acka

e on thir

art

server

Figure 2. Flowchart of development of service platform for

transforming scientific and technological achievements of

universities in the Guangdong-Hong Kong-Macao Greater

Bay Area

4.2 Diversification of Core Functions

The service platform for transforming scientific and

technological achievements in universities of the

Guangdong-Hong Kong-Macao Greater Bay Area

aims to serve the active exploration of the deep

integration of schools and enterprises in the

Guangdong-Hong Kong-Macao Greater Bay Area,

the integration of scientific research and teaching, and

the cultivation of scientific and technological

innovation and entrepreneurship talents. Therefore,

based on this goal, eight modules are mainly set for

the functional design of the platform. (1) Supply and

demand release center. It includes the function of

project supply, high-quality project, patent supply,

trademark, copyright, new agricultural varieties,

technology demand, trademark demand, copyright

demand, new varieties demand, investment

information, and financing information. (2) Trading

center. It provides public bidding transaction services

for patents and other intellectual property objects by

using auction, bidding, and online bidding. It includes

the network bidding system, patent retrieval, and

evaluation system, state-owned scientific and

technological achievements listing system, scientific

and technological achievements trading information

publicity system, etc. (3) Promotion center. It

includes enterprise roadshows, project roadshows,

investment and financing roadshows, university

roadshows, activity roadshows, network exhibitions,

and other functions. (4) Information Centre. It enjoys

the functions of news information, science and

technology policy, cutting-edge trends, and

international cooperation. (5) Science and technology

incubation. It sets up the functions of entrepreneurial

activities, entrepreneurship counseling,

entrepreneurial team, and incubation projects. (6)

Training center. It possesses the functions of training

information, online courses, instructor style, and a

database. (7) Datacenter. It provides an innovation

resources map, public database, capability data,

instruments, and equipment of universities in the

Guangdong-Hong Kong-Macao Greater Bay Area.

(8) Comprehensive services. It includes evaluation,

legal affairs, retrieval, early warning, agency, audit,

and other functions. The diversified functions are

more advanced and safer, with better expandability,

stronger adaptability and scalability, and faster

business realization capability, which can effectively

improve the development speed of scientific and

technological achievements trading platform, reduce

costs, shorten the time, reduce manpower investment,

and comprehensively promote the achievement

transformation service of universities and enterprises

in the Guangdong-Hong Kong-Macao Greater Bay

Area (Jiang 2015).

4.3 Practicality of Auxiliary Functions

To overcome the problems and shortcomings in the

process of transformation of scientific and

technological achievements in colleges and

universities, the platform has extended the functions

and services and designed four auxiliary function

modules. (1) Teacher's Workshop. Teachers with

excellent scientific research quality are sincerely

invited to participate in the platform, set up personal

web space, display personal information and

scientific and technological achievements, and recruit

and prepare a scientific research team with the help of

the platform. (2) Scientific and technological

consultation. It offers professional intellectual

property training courses, technical brokers, and other

vocational qualification examination guidance

services to cultivate and improve college students’

scientific and technological innovation thinking,

awareness, and ability. (3) Service forum. It provides

teachers and students with a platform for exchanges

for science and technology entrepreneurship projects,

regularly holding offline activities, and inviting well-

known scholars, entrepreneurs, and student inventors

to participate in academic lectures. (4) Recruitment

and job hunting. It provides job-seeking intention

release for students who are interested in studying the

laws, characteristics, and social functions of science

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and technology activities, as well as science and

technology systems, science and technology

management, science and technology strategy and

policy, etc., for two-way choice between enterprises

and students (Zhong 2016). The practical auxiliary

functions of the platform can help colleges and

universities tap the potential and advantages of the

transformation of scientific and technological

achievements and economic development. Colleges

and universities actively can integrate school-

enterprise cooperation, technological breakthrough,

innovation and entrepreneurship, talent cultivation,

and other aspects into the transformation of scientific

and technological achievements, laying a solid

foundation for improving the scientific and

technological innovation system in the Guangdong-

Hong Kong-Macao Greater Bay Area and the

establishing the international science and technology

innovation center (Xiao 2021).

5 SUMMARY

The development of the Guangdong-Hong Kong-

Macao Greater Bay Area is a key deployment of

China’s major development strategy and an important

measure to promote national innovation-driven

development. By 2025, scientific and technological

cooperation in this area will be deepened in an all-

round way. Relying on key innovation platforms such

as Guangzhou Science City, Guangzhou-Shenzhen-

Hong Kong scientific and technological innovation

corridor will be built and Guangzhou-Shenzhen-

Hong Kong scientific and technological cooperation

mechanism and mode will be innovated. Through the

construction of key innovation platforms such as the

Nansha Guangdong-Hong Kong-Macao

comprehensive cooperation demonstration zone, the

Guangzhou-Zhuhai-Macao science, and technology

innovation corridor will be formed to deepen

Guangdong-Macao science and technology

cooperation and pool high-end innovation resources.

At that time, Guangdong, Hong Kong, and Macao

will initially build a scientific and technological, and

industrial innovation highland with global influence

and become the driving force for important national

innovation. Therefore, in order to serve the

development of the Guangdong-Hong Kong-Macao

Greater Bay Area, colleges and universities should

start by maximizing their innovation resources, take

open innovation as the guiding principle, form a more

perfect operating mechanism based on the

development characteristics of Guangdong-Hong

Kong-Macao Greater Bay Area, in an effort to

maximize the innovation benefits of colleges and

universities, promote the industrial transformation

and upgrading of Guangdong-Hong Kong-Macao

Greater Bay Area, and serve the economic

development of the Aera (Ke 2021).

ACKNOWLEDGEMENTS

Guangdong Province Education Science “13th Five-

Year Plan” Project (No.: 2020GXJK247).

Guangdong Food and Drug Vocational College

“Double High Plan” project (No.: SG03-02.6).

Guangdong Food and Drug Vocational College

Humanities and Social Science Research Project

(No.: 2019RW01).

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Research on the Construction of the Service Platform for Commercializing Scientiﬁc and Technological Outcomes of Universities in the

Guangdong-Hong Kong-Macao Greater Bay Area Based on SaaS Mode

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