BUSINESS MODEL ANALYSIS OF SEAMLESS ACCESS IN SOUTH EAST ASIA

Chin Chin Wong, Andy L. Y. Low, Pang Leang Hiew

2006

Abstract

Fixed mobile convergence (FMC) will be one of the strongest trends in telecommunications in the near future. Given the choice, most consumers would want to use a single handset yet do not want to pay the premium when at home or in the office. Even though seamless network integration will still take some time to become reality, there are many convergence opportunities that are currently being exploited. Only by truly reflecting customer needs with a broad and flexible portfolio of products and services that shield customers from underlying network technologies can players in the industry meet the challenge and promise of convergence. This paper aims to discuss business models to aid in addressing one of the most common issues facing executives: aligning IT with the business. This study analyses business models to examine FMC from multiple perspectives to understand how carrier differentiates its product offerings, acquires and keeps customers, positions itself in the competitive market as well as captures profit. The paper reports the findings on the evolutionary processes towards FMC development that could be used to derive architecture to serve as a guide for players in the industry and to outline suitable approaches to encourage mass market adoption of FMC services in South East Asia.

References

  1. Andreou, A. S., Chrysostomou, C., Leonidou, C., Mavromoustakos, S., Pitsillides, A., Samaras, G., et al. 2002. Mobile Commerce Applications and Services: A Design and Development Approach.
  2. Camponovo, G. 2002. Mobile Commerce Business Models.
  3. Camponovo, G., & Pigneur, Y. 2003. Business Model Analysis Applied to Mobile Business. In 5th International Conference on Enterprise Information Systems., France.
  4. Costello, M., & Knott, M. 2005. Customer Needs Should Drive Fixed-Mobile Convergence Strategies. Retrieved November 14, from http://www.accenture.com/xd/xd.asp?it=enweb&xd=in dustries%5Ccommunications%5Caccess%5Cbr34.xml
  5. IDC. 2003. mCommerce: Where Are We Today? Kuala Lumpur: IDC Market Research (M) Sdn. Bhd.
  6. Lallana, E. C. 2003. Digital Review for Asia Pacific 2003/2004: Philippines.
  7. Lee, J.-H., & Han, E.-S. 2005. Convergence Service of Fixed and Mobile Network: Electronics and Telecommunications Research Institute.
  8. Lee, T. T. 2002, May 31. Stirring Up A Hive of Mobile Activity. Computerworld Malaysia, 2, 1-3.
  9. Lin, Y. B., & Chlamtac, I. 2001. Wireless and Mobile Network Architectures. John Wiley & Sons. USA.
  10. Maxis. 2005. Business in Real Time, All The Time - with BlackBerry from Maxis. Retrieved November 25, from http://www.maxis.com.my/business/LMC/index.asp
  11. MCMC. 2005a. Cellular Phone Subscribers. Malaysian Communications and Multimedia Commission. Kuala Lumpur.
  12. MCMC. 2005b. Communications & Multimedia: Selected Facts & Figures. Malaysian Communications and Multimedia Commission. Kuala Lumpur.
  13. Nokia. 1999. The Demand for Mobile Value-Added Services: Study of Smart Messaging: NOKIA.
  14. Ollila, M., Kronzell, M., Bakos, M., & Weisner, F. 2003. Mobile Entertainment Industry and Culture: Barriers and Drivers. MGAIN. UK.
  15. Porter, M. 1980. Competitive Strategy: The Free Press.
  16. Schiller, J. 2000. Mobile Communications. Pearson Education Limited. UK.
  17. SingTel. 1999. SingTel Announces New 'Convergent' Services. Retrieved November 25, 2005, from http://home.singtel.com/news_centre/news_releases/19 99-06-18a.asp
  18. Swift, D., & Wilson, B. 2004, October 21. Fixed-mobile Convergence Lands in Asia. Wireless Asia.
  19. Travish, L., & Smorodinsky, R. 2002. Creating a Killer M-Entertainment Service: Universal Mobile Entertainment & Cash-U Mobile Technologies.
Download


Paper Citation


in Harvard Style

Chin Wong C., L. Y. Low A. and Leang Hiew P. (2006). BUSINESS MODEL ANALYSIS OF SEAMLESS ACCESS IN SOUTH EAST ASIA . In Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-47-4, pages 51-58. DOI: 10.5220/0001243200510058


in Bibtex Style

@conference{webist06,
author={Chin Chin Wong and Andy L. Y. Low and Pang Leang Hiew},
title={BUSINESS MODEL ANALYSIS OF SEAMLESS ACCESS IN SOUTH EAST ASIA},
booktitle={Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2006},
pages={51-58},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001243200510058},
isbn={978-972-8865-47-4},
}


in EndNote Style

TY - CONF
JO - Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - BUSINESS MODEL ANALYSIS OF SEAMLESS ACCESS IN SOUTH EAST ASIA
SN - 978-972-8865-47-4
AU - Chin Wong C.
AU - L. Y. Low A.
AU - Leang Hiew P.
PY - 2006
SP - 51
EP - 58
DO - 10.5220/0001243200510058