Study of the Impact of Driving and Restraining Factors on Ensuring the Development Sustainability of the Bicycle Market in Russia

O. V. Astafeva, D. V. Zhatikova, I. A. Osipova

2021

Abstract

The aim of the work is to study the factors affecting bicycle manufacturers in order to substantiate the feasibility of developing domestic bicycle production. The article examines the bicycle market and compares the key characteristics of the largest domestic bicycle manufacturers, it also analyzes the influence of factors in the far and near external environment on bicycle manufacturers in Russia and assesses the key risks. The paper concludes that the Russian market is one of the most attractive from the point of view of the development of the bicycle business in the world, since it is experiencing a great increase in the popularity of the bicycle both for sports and for entertainment and also as a means of transportation for the population, the number of domestic manufacturers is extremely small, and the market development potential is quite high.

Paper Citation

in Harvard Style

Astafeva O., Zhatikova D. and Osipova I. (2021). Study of the Impact of Driving and Restraining Factors on Ensuring the Development Sustainability of the Bicycle Market in Russia. In Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" - Volume 1: SES, ISBN 978-989-758-546-3, pages 264-269. DOI: 10.5220/0010698300003169

in Bibtex Style

@conference{ses21,
author={O. V. Astafeva and D. V. Zhatikova and I. A. Osipova},
title={Study of the Impact of Driving and Restraining Factors on Ensuring the Development Sustainability of the Bicycle Market in Russia},
booktitle={Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" - Volume 1: SES,},
year={2021},
pages={264-269},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010698300003169},
isbn={978-989-758-546-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Scientific-Practical Conference "Ensuring the Stability and Security of Socio-Economic Systems: Overcoming the Threats of the Crisis Space" - Volume 1: SES,
TI - Study of the Impact of Driving and Restraining Factors on Ensuring the Development Sustainability of the Bicycle Market in Russia
SN - 978-989-758-546-3
AU - Astafeva O.
AU - Zhatikova D.
AU - Osipova I.
PY - 2021
SP - 264
EP - 269
DO - 10.5220/0010698300003169